題目：Nonmarket Strategy Research 2.0: Toward a Research Agenda for Corporate Socio-Political Engagement（企業非市場戰略研究的前沿展望：社會-政治利益相關者的關系管理）

演講人：孫霈教授，英國曼徹斯特大學商意昂2

主持人🧑‍🧒：於曉宇教授，意昂2

時間：2023年12月26（周二），下午13:30

地點：意昂2注册校本部東區1號樓意昂2官网420會議室

主辦單位：意昂2👍🏽、意昂2青年教師聯誼會

演講人簡介：

孫霈教授現為英國曼徹斯特大學商意昂2國際商務講席教授🥁，目前擔任國際著名學術期刊British Journal of Management副主編（Associate Editor）、Management and Organization Review高級編輯(Senior Editor)、Journal of Management Studies特刊主編（Special issue guest editor），曾任Asia Pacific Journal of Management高級編輯（Senior Editor）、《管理學季刊》領域編輯。

孫霈教授的主要研究方向為全球化與製度轉型中的企業戰略👱🏽‍♀️、公司治理、產業政策及產業發展等。他的研究獲國家自然科學基金及社會科學基金資助，並在國內外著名學術期刊（如《經濟研究》、Academy of Management Journal, Academy of Management Perspectives, Cambridge Journal of Economics, Economics Letters, Journal of Business Ethics, Journal of International Business Studies, Journal of Management, Journal of Management Studies, World Development）發表多篇頗具影響力的學術論文。

演講內容簡介🦹🏼‍♂️：

In this talk, I first outline the burgeoning research on how firms interact with socio-political actors and environments over the last few decades, specifically research on Corporate Political Activity (CPA) and strategic Corporate Social Responsibility (CSR). Given the increasingly complex and challenging socio-political issues and environments that corporations face, a new concept of corporate socio-political engagement (CSPE) is proposed, which represents a more holistic perspective to understanding complex interactions among firms and their social/political stakeholders, incorporating and transcending conventional notions and tactics documented in the extant nonmarket strategy literature. I use specific examples to illustrate the strengths of this new construct and identify some future research directions for revealing the multifaceted nature of CSPE.

歡迎廣大師生參加！